As soon as the IT revolution spreads through the entire world, numerous print media houses tried its level best for having an internet presence. Not only in the advanced countries but in the developing ones too started taking part in the procedure. It resulted in numerous print media houses having its discernible web presence within few years. This may not be a huge challenge in advanced countries, but every developing country felt the punch as a significant employee did not have any idea about this entire procedure in the very beginning. Speaking of developing countries will bring us to the reference of two nations that form the major number of world population of present day world. One of these nations is India. With her almost seventeen million people, the country never had any significant web presence. However, with the introduction of IT revolution the nation tried to cover the already lost space to advanced countries. While doing so, the effort was led by various print media houses from numerous parts of the country. One such has been the Malayala Manorama. This house being the daily newspaper, felt the urgent requirement of having its own discernible web presence. As a resultant, within a few days Malayala Manorama online home came into reality.

In its history, as already stated, this house has been a highly popular daily newspaper for a considerable time. With its main customer base situated in the southern part of Indian nation, the house tried to develop its web presence in a rather lightening speed. Southern part of India, it needs to be kept in mind that, happens to be the largest concentration of all the IT related professionals. Irrespective of the news that this newspaper is from Kerala, Malayala Manorama online home received a huge popularity within a few months. The reason of success may be the fact that, not only the main customer base but even those that never read this newspaper chose to visit its website for relevant information. As a result, the purpose of Malayala Manorama's virtual presence became highly successful. Huge numbers of readers started visiting the site within a few months after the site came into being. The scenario changed hugely as readers from all parts of the world started thronging to the website. Soon, it resulted in such a massive phenomenon that some of the more renowned world news analysts started commenting on the effectiveness of this site.

Tracing the history of Malayala Manorama will take us back to the late part of nineteenth century. To point it out precisely, the media house started its journey on 14th of March in the year 1890. Since its beginning, the media house never stopped looking back and was able attracting a huge number of readers throughout the world. Continuing its past trend the Malayala Manorama online home now has a massive number of readerships throughout the world that stands on around seventeen million. Further looking into the matter will help us understanding it that, literally the media house means ‘entertainment to the Malayalam community'. Though, this changed to a major extent as not only the target audience base of this media house but even plenty of no-Malayalam community people too, visit the Malayala Manorama online home presently on a regular basis. At present, not only its daily news paper but some of the more known news magazines too, are being published by this media house. Some of these news magazines include, ‘The Week', Manorama Yearbook etc. these news based magazines as well, are equally popular amongst the readers of the world. For offering a little peek inside this development, it should be pointed out that Manorama Yearbook is having a massive number of publications that stands at around thirty.

Speaking further on Malayala Manorama online home will let us know that, media house happens to be a jointly held company with similar design of equity publishing. If its successful run continues in recent future then it may even have the status of becoming the first ever jointly held company that releases equal stock of India. With a considerable presence of its news bureaus, the media house has become a considerable force to reckon with in the independent India.